I graduated university in debt, with no real idea how money worked. That's what pushed me into financial advising in the first place. I wanted to be the person I needed back then.

After seven years as an advisor, I realized the industry was built to sell products, not to actually help people. The clients who needed the most support were the ones living paycheck to paycheck.

These were the ones traditional advising served worst.

So I left to build something different. No incentives for certain products, no commissions, no pushing you toward funds that pay me.

Just a system for understanding and managing your money, built around your actual life.